Dryrunz
3 weeks
Launch time
8.2%
Landing page conversion
The brief
Dryrunz had a clever idea: let founders simulate their business model before they build anything. Input your pricing, costs, and growth assumptions, and see how your startup would perform over 12 months.
They needed a landing page that explained this clearly and a platform that delivered on the promise.
What we built
The marketing site went up on Webflow. Fast, responsive, and conversion-optimized. We spent extra time on the copy and visual hierarchy because the product concept needed some explaining. If visitors didn't get it in ten seconds, they'd bounce.
The backend lives in Airtable with custom automations. User inputs flow through calculation logic, and results get packaged into a clean report. It's surprisingly powerful for something built without a traditional database.
The brand
Dryrunz came to us without a visual identity, so we built one. Bold typography, a distinctive color palette, and a tone of voice that's confident without being corporate. Built by people who actually understand startups.
The result
Three weeks from kickoff to public beta. The landing page converts at 8.2%, which is well above industry average for SaaS. The founders are now focused on growing the user base and adding features.